This years commercial transports us to the Roman Empire, where a spirited tailgate party is in full swing. Lindsay Rittenhouse Michelob Ultra brings back a Big Lebowski vibe with its spot set in the bowling alley wed least like to compete in, given that its a favorite haunt of sports legends who eat 300 scores for breakfast. Chevy/YouTube. Super Bowl Ads 2022: Doritos, Anheuser-Busch, Pepsi and More This spot executes its strategyto show that the brand brings you more than just foodin flawless fashion. Making far feel close.. Sloth I LinkedIn: Disrupting Data Injustice with Rene Cummings Burger Buzz. Maybe its the music, which is largely unrecognizable as the national anthem. While there were a whole host of entertaining ad spots, the following article highlights five of the best 2022 Super Bowl commercials that aired during the Big Game on Sunday night. Have questions about this ad or our catalog? But the most incongruent thing of all in this oddball mashup of an ad may be the product itself: Bud Light Next, a new zero-carb brew. More from Ad Age: Why the 2022 Super Bowl makes sense for travel brands, Metas Big Game ad is supposed to be a paean to the possibilities of the metaverse, but it ends up being a real downer. Sloths. But this is the Super Bowlyou go big or you go home. February 11, 2022, 10:51AM 10 of 25 Dr. Chevy and The Sopranos Chevrolet granted an Easter egg to superfans of the hit HBO show with an ad for its first-ever. Zeus resentfully obliges.). More from Ad Age: Kids banking app enters the Super BowlBehind Greenlights plans as the industry expands. Steve Buscemi, who played Donny in the movie, knowingly nods from behind the bar. Instead, Thee Stallion takes the form of an animated songbird and Puth is presented as an animated fox. And thats about it. This version of Levysuddenly wearing a leather jacket and sporting Fabio-esque locksis fully capable of maneuvering the Z through death-defying twists and turns without spilling a drop of his java. Best Super Bowl Commercials 2022: Super Bowl Ads, Ranked - Thrillist It's a group of strange ads that perfectly encapsulate the strange times we find ourselves in. The original premise was that E-Trade made online investing so easy a baby could do it, but now digital trading is part of our everyday lives. What is with this years b-to-b Super Bowl ads? Were here to talk about the commercials on their own merits and demerits. Charlie Puth Teases a Flamin' Hot Mystery in Upcoming Super Bowl More from Ad Age: See Bud Lights Super Bowl ad starring Guy Fieri. For one, the driver is a woman. With a typical audience of about 100 million U.S . More from Ad Age: Super Bowl ads show limited diversity and inclusion progress, Avocados From Mexicos Big Game spot is pure fun and silliness, packed with the snappy one-liners weve come to expect from the brand. He literally transforms into a cinematic action hero, complete with a catchphrase (Watch the coffee). Young LeBron declares that the future is crunk!which amuses present-day LeBron and prompts him to ask, Anything else you wanna know?. What stands out here is that Zendaya has just one word of (cute) dialogueShucks, she says, in response to a complimentwhich has the effect of foregrounding the spots third star (beyond Zendaya and Andr 3000): the excellent, playful art direction. The message is clear and smartly delivered: This is not your fathers Chevrolet. From an Uber Eats ad starring Gwyneth. Were not sure how Wallbox figures electrocution is funny, but were not amused. Caddy: Yeah, zero. ), an adorable robot dog (Kia) and a ton of perfectly cast celebrities (Lindsay Lohan for Planet Fitness, Jerod Mayo for Hellmanns, Larry David for FTX). Says McGregor: I doubt that any one of us will look back at our lives and think I wish Id bought an even thinner TV, found a lighter light beer or had an even smarter smartphone. Do you think any of us will look back on our lives and regret the things we didnt buyand as he opens a stage door and steps out onto a sun-drenched beachor the places we didnt go? Bravo, Expedia. To start, I'd love to know what's been the most fun or most surprising part of being in a Super Bowl commercial.# The Super Bowl is the biggest event of the year for advertisers, who this year spent a reported $6.5 million for each 30-second airtime slot. The best Super Bowl 2022 commercials: Top ads from the game - New York Post For Super Bowl LVI, everyone from Zendaya to Paul Rudd, the kids from . Paralympian Brian McKeever and his older brother Robin are featured in this vehicle manufacturer's inspiring commercial. Some people probably thought their TVs somehow switched to old-school screensaver mode, but the quick-witted among us dutifully pointed our phones at the code and were redirected to a web page inviting us to get $15 in free Bitcoin for signing up along with a chance to win a chance to win $3 million in prizes. A bird watcher drops bags of Flamin' Hot Cheetos and Flamin' Hot Cool Ranch Doritos to the forest floor when she shifts on a tree branch for a better angle. Super Bowl 2022: The top moments from the night, imagine a life if their Echo devices could read their minds. If you love Larry David, youll love cryptocurrency exchange FTXs Super Bowl ad, which stars Larry David as various versions of Larry David. A deer and bear also find themselves hooked after tentative first bites, their collective hisses, snorts and coughs inspiring a nearby fox (voiced by Charlie Puth) to get a beat going. Were not sure what Skechers was smoking when it came up with this ad. Never deal with flaky buyers again, an announcer declares as our protagonist snaps out of her reverie (or whatever that was) and we learn that she ended up selling her car to (non-flaky) Vroom. Charlie Puth Q A The Light Switch Singer On His Flamin Hot Super Bowl Notably, the spot brings up FTX and what its for only in the last 10 seconds or so, which is merciful given how sick everyone is of hearing about crypto. Super Bowl LVI will be played at SoFi Stadium in Los Angeles, CA on Sunday, February 13, 2022 at 6:30 p.m ET. But fans of Dr. Real-Time Video Ad Creative Assessment While snacking on a bag of Flamin' Hot Cool Ranch Doritos, Megan Thee Stallion approaches her trailer on set for Frito-Lay's Super Bowl LVI commercial and is surprised to find herself locked out. More from Ad Age: Watch BMWs Super Bowl with Arnold Schwarzenegger as an aging Zeus, (or 1 star, depending on whom you ask) Evil For GM Mike Meyers,. Then comes the tagline: Its only worth it if you enjoy it. Say what? Should we enjoy getting our ass kicked by a dream team of superior sports stars? Some highlights include an Austin Powers reunion, a Lindsay Lohan comeback and an Amazon Echo that reads the minds of celebrity couple Scarlett Johansson and Colin Jost. IE 11 is not supported. The priciest Super Bowl commercials will cost a record $7 million this year, according to NBC. Watch NFL NBA Soccer NASCAR Motors Golf Cycling Horses MLB Oly NHL On Her Turf NCAA BK NCAA FB AA Bowl USFL Podcasts Dog Show Skating Rugby Tennis MORE. Thanks for warning us, Wallbox. Super Bowl trends have always mirrored the cultural mood. The swarm, which weaves around office and residential towers, briefly changes shape to create a giant thumbs-up, which presumably was meant to make the swarm look friendly, but instead made us think of Facebooks logo. This commercial seems wildly out of place amid a game-day slate packed with laughs, but Hologic does score on two fronts: First, its found a mass audience for a relatively unknown brand, and second, its reaching women, who compose a big chunk of the Super Bowl audience. New fun. (Oy vey.). This ad basically says the quiet part out loud: that a lot of automotive marketing is about convincing aging dorks that they can climb out of their midlife (or late-life) Schitts Creek by buying the right cool car. Oscar-winning filmmaker Chlo Zhao directs a Clydesdale a popular fixture of Budweiser commercials as it overcomes its injury with the help of a dog, a stableman and a vet. Doritos changed how everyone looked at Super Bowl ads, when in 2007, it released the first ever consumer-created Super Bowl ad. Philadelphia Football shirt | est. 1933 Philadelphia football super The advert starts with a child on top of a tree finding best position he could hid to eat the chips and enjoying some scenery view. Fabled quarterback Peyton Manning, golf great Brooks Koepka, soccer standout Alex Morgan and ballers Jimmy Butler and Nneka Ogwumike are primed for competition at the Superior Bowluntil tennis superstar Serena Williams coolly strides in. Relatively late in the ad some random guy straps a VR headset on poor Harrys head, which allows him to virtually escape his depressing current role (hes been repurposed as a mannequin at some sort of science museum) and relive his glorious past. Caddy: Zero. For advertising nerds, the comeback of Super Bowl icon the E-Trade Baby is the ad equivalent of Deion Sanders, Brett Farve or Reggie White swarming back onto the gridiron. When the camera pulls back, it reveals a kazoo player standing above her on the second floor. What really makes the ad work is how much Cyrus commits to her role and the song, shamelessly belting out T-Mobile talking points (faster speeds nationwide!) as if this were one of her actual love songs. Either way, that dog is a winner. Watch Every Super Bowl Commercial 2022 (Videos) - Parade: Entertainment More from Ad Age: The Super Bowl has gone to the (robot) dogs with Kia and Sam Adams both plugging electric pooches. The pint-sized players seem just as shocked, but quickly recover to play some footballin the process thoroughly trashing the house. It comes off like Toy Story without the parody. The Great Sloth Savior - msn.com It starts out innocently enough, with a cheerful TurboTaxer declaring that TurboTax Live matches you with the tax expert who is right for you. But then it turns into a surreal parade of charactersa nervous freelancer, a sketchy crypto investor and Jason Sudeikis for some reasonwho transform into each other via the unnerving removal of prosthetics and costumes. Caddy: And did I mention its organic? In a one minute and 30-second ad for the Amazon Alexa, celebrity couple Scarlett Johansson and Colin Jost imagine a life if their Echo devices could read their minds. Dave Quinn. The sweet little lies they tell about morning breath, kissing scenes, homemade dinners and atrocious acting are unmasked in side-splitting fashion by truth-teller Alexa, while also subtly plugging the devices ability to reorder groceries and switch on appliances. (So, yeah, its a TV commercial about word-of-mouth marketing, basically.) What Meta and the makers of this ad are forgetting about is all the workers who lost their jobs at Questys, the customers who loved going there for a literal night out, and, most of all, the sheer joy of IRL socializingwhich the normal human beings among us (unlike the Mark Zuckerbergs of the world) actually value more than ever, having endured way too much physical isolation during various pandemic lockdowns. The premise is The Cat in the Hat meets Toy Story, and, yes, the spot is fun. Super Bowl Commercials Compilation 2022 - Best Of Big Game Ads - YouTube Super Bowl Commercials Compilation 2022 - Best Of Big Game Ads. Its Big Game spot shows a special ops team swooping in from helicopters and underwater bunkers on a mission to outfit a vehicle with WeatherTechs laser-measured floor liners, no-drill mud flaps, cargo liner, BumpStep, seat protector and CupFone. While we appreciate the military precision with which WeatherTech aims to preserve and protect our cars carpet from the scourge of mud, the backseat from the despair of pet hair and the heroism of the BumpStep (what the heck is a BumpStep anyway, and what does it safeguard? Watch Super Bowl commercials now before the big game When expanded it provides a list of search options that will switch the search inputs to match the current selection. Speaking of identity crises, this ad has no idea what the hell it wants to be. . Lohan, it seems, has finally made her way into the Judgement Free Zone. Jones . he drawls. album Color Me Barbra. Sure, its a 56-year-old song by a 79-year-old chanteuse, but the lyricsGotta move, gotta get out / Gotta leave this place, gotta find some place / Some other place, some brand new place work perfectly with the ads visual narrative. See more from Ad Age: How crypto brands showed up in Super Bowl 2022, Thanks to this T-Mobile ad, the Super Bowl gets another set of real-life celebrity pals who got to make bank while having a blast together (see also: Paul Rudd and Seth Rogen for Lays). Whoever you are.. Watch the 2022 Super Bowl commercials here: Ads kick off celebrity Robo Dog does what it takes to live with the all-electric Kia EV6 in new commercial. 2022 Super Bowl Commercials guide - DAILY COMMERCIALS Before the 2022 Super Bowl game brings the Rams and the Bengals face-to-face to compete on February 13, Frito-Lay has premiered a "Flamin' Hot" commercial. By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. SoFi Stadium address: 1001 Stadium Drive, Inglewood, CA 90301. Not to mention celebrity pairings both expected (Seth Rogen and Paul Rudd for Lays, Scarlett Johansson and Colin Jost for Amazon Alexa) and unexpected (Arnold Schwarzenegger and Salma Hayek Pinault for BMW). Almost. Marketers still, of course, had to grapple with plenty of pandemic restrictions and uncertainty as they produced this years crop of Big Game ads, but it seems as if pretty much everyone just collectively decided to go with the flow and not let the recurring darkness of real life intrude on the commercial entertainment. Whoah, what is that? asks the security camera.
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