sports viewership data

The strategy that many major sports leagues and teams employ nowadays is to win over new fans across the globe, broadening their appeal and trying to increase the number of potential business opportunities, and with it, the amount of money that can be made. In general, would you describe yourself as a sports fan, or not? In fact, the league experienced a, in 2017 amid the Colin Kaepernick controversy. Discusses how the landscape of viewing sports has changed forever with the technology boom, allowing viewers to watch live sports from almost anywhere. Nearly 31 million Brits watched England lose to Italy, not including streaming services (the BBC alone had 6.9 million requests to its iPlayer stream) or people watching the match in public spaces. US Sports Viewership Facts and Stats 9. Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. Sports TV ratings data. Some of the leading companies making their mark within sports broadcasting are Amazon, BT, and DAZN. Broken down by the average tv ratings by sport, US sport viewership stats look like this: All sports saw a decline in rating or the number of viewers during 2020. Put the customer at the core of every part of your organization to deliver exceptional experiences and grow your business. have been on the rise, especially with big-name players like Zlatan Ibrahimovic, David Beckham, Frank Lampard, Thierry Henry, and Kak playing in the MLS. Report Code: GDSPO-TR-S005. In 2019, the NFL had an average TV viewership of 16.5 million per game, 7. The 2020 NFL Draft drew a record 15.6 million viewers on the first day (Source: CNBC) If I could choose just one thing I'm passionate about in life, then it has to be sports. Unsurprisingly, younger generations are more likely to catch up with sporting events on social media (39% of 18 to 24 vs 16% of 55 and over), online (47% vs 22%) or via mobile app (28% vs 11%). Yahoo Finance. Every customers requirement is unique. Much like the MLB, NBAs TV ratings have been declining for a few years and dropped by double digits in 2019 versus 2018. First, . Data has been collected from U.S. adults on a daily or weekly basis, dependent upon topic, since March 10, 2020. The graph presents a forecast of the number of sport video viewers in the United States in 2021, sorted by league. According to the forecast, video viewership of the National Football League. Please create an employee account to be able to mark statistics as favorites. A similar collection of sports appears in the UK, although athletics is the most-followed sport by a wide margin (45%), ahead of swimming (32%), artistic gymnastics (27%), diving (24%) and rhythmic gymnastics (22%). The 2019 MLS season delivered an average audience of 246,000 viewers, 4. Data and Analytics: Viewership disruption. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers., COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. They had both the most-watched and second most-watched games of the 2019 season, averaging almost 30 million viewers per game, as confirmed by sports viewership ratings. Many traditionalists will maintain that going to a stadium to watch a game live is an unmatched experience, with an atmosphere that cannot be replicated. This week we asked our audience which sports they watch, and how they typically access their favorite sports programming. 2015 ICC Cricket World Cup (2.2 billion) 10. 73% of sports fans in the UK want to watch sports on OTT platforms. The loss of live sports has led consumers to sign up for new streaming services while also accelerating the transition away from traditional cable TV bundles. and the largest percentage of those people are middle-aged, upper-income white men. Statista assumes no More detailed statistics on sports viewership show ratings for the NBA and NFL Finals going down 51% and 61%, respectively. The average TV viewership of a regular season game in the NBA stood at 1.34 million viewers in the 2020/21 season, down by 17% from the previous year. Profit from the additional features of your individual account. that people love to watch competitive sports. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.. Stay up-to-date on latest sports media news, TV ratings and schedule information at Sports Media Watch, an industry authority since 2006. . Required fields are marked *. Sports viewership industry analysis also covers: Timeline Sports Viewership Industry Analysis For more sports viewership market forecast insights, download a free report sample Clicking on the following button will update the content below. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.. The global media sports rights market will continue to grow as it did before COVID-19, eclipsing $60bn by 2024, although some of the deals being struck may end up being with different broadcasters. Nowadays, many younger viewers are more interested in streaming games online, with many watching multiple games at once. As soon as this statistic is updated, you will immediately be notified via e-mail. On that note, the number of eSports enthusiasts, i.e. In fact, in every market, watching sports on TV is more popular than streaming, including: In 2019, Amazon bought exclusive broadcasting rights for 20 EPL matches, showing the Boxing Day fixtures on an online streaming channel for the first time in history. Only a small percentage of people watch sports on the television at least once a day, a trend found across all age groups, i.e. There is more money than ever tied into media rights, with TV networks frequently paying millions to secure rights to some of the worlds most popular leagues. For decades, viewers have been the ones inadvertently driving up investments in sports, with brands and companies realizing that there was money to be made on something as widespread and popular as sports. In the Premier League, many long-term fans have been priced out of purchasing season tickets, with many feeling football is now unaffordable. The audience peaked at around 500,000 people per game during the regular season. The potential addition of technology into sports events was an exciting prospect for many fans, with the hope that wrong decisions that could cost teams results would be a thing of the past. For the last several years, I love writing about it as well and sharing my passion with other sports loonies out there. No, but representative of the overall Fluent Audience. Broadcast in 212 territories to 643 million homes and with a potential TV audience of 4.7 billion people the English Premier League is one of the most popular, The League of Legends World Championship in 2019 had a. and enthusiasts can be found in the Asia-Pacific region. [RANDOM ORDER], Trend when sports asked in rotation with other sports. Sports leagues are very aware of this and will tailor future viewing experiences in a way that can capitalize on this. Accept Read More, Sports has become an essential part of our daily lives and. Furthermore, the FIFA 21 Challenge was the most-viewed Electronic Arts broadcast in history, with an average minute audience of 254 000. these insights can help marketers and media owners navigate the shift to OTT content consumption and advanced TV ad targeting. 2.7 million, on the other hand, watched the first game of the resumed season, broadcast on 17th June 2020. Stats on sports ratings in America suggest that this trend matches the growing popularity of soccer in the US both in terms of participation and interest. Having used several other market research companies, I find that GlobalData manages to provide that difficult-to-get market data that others cant, as well as very diverse and complete consumer surveys. According to Australia sports viewership statistics, 4.2 million individuals in Australia tuned into each AFL game for a total of 75.7 million people throughout the course of the 2020 home and away season. Other experts believe the fall is due to the concentration of star power in the West Coast versus the East Coast. statistic alerts) please log in with your personal account. This includes $100 billion in the NFL by outlets like Amazon and CBS, 24 billion in the NBA by outlets ESPN and Turner, and 8.2 billion in stock car racing by outlets like Fox and NBC. The accessibility with which many can access different events now is a stark contrast to before the turn of the century, where some games just werent televised. Use Ask Statista Research Service, Most popular TV channels for news consumption in Russia 2022, Number of TV households worldwide 2021-2026, by platform, Leading OTT VOD services in Russia 2021, by revenue share, Leading pay TV providers in Russia 2021, by market share. 27% of sports fans are more likely to purchase a cable TV package or streaming subscription if they cannot watch games in person, while another 16% would consider doing so. It identifies the key trends currently dominating sports viewership, broken down into industry and technological trends. An overview of the history of sports viewership and broadcasting, and how viewing habits have changed with different generations. ", Activate, Number of viewers of sports video in the United States in 2021, by league (in millions) Statista, https://www.statista.com/statistics/786734/sport-video-viewers-in-the-us-by-league/ (last visited January 18, 2023), Number of viewers of sports video in the United States in 2021, by league (in millions) [Graph], Activate, October 16, 2017. The number of TV sports viewers dropped across all sports in 2020. As t. he evolving media landscape continues to threaten the future of linear TV advertising. 25 broadcast partners across 200 countries aired over 20,000 hours of live games, highlights and reruns over seven weeks between May 30 and July 14. Compared to other generations, Gen Zers are most likely to stream sports content. Sportspromedia Audience viewership has always been an integral part of sports, as, without it, there would be no market for sports in general. A recent study revealed that 70 million people will watch a single esports final, which is higher than the viewership for U.S. professional baseball, soccer, and hockey finals. In fact, the league experienced a 9.7% drop in ratings in 2017 amid the Colin Kaepernick controversy. Accessed January 18, 2023. https://www.statista.com/statistics/786734/sport-video-viewers-in-the-us-by-league/, Activate. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this. Drawing in more than 100 million viewers in the US, the Super Bowl LIV was the most-watched sports event of the year. escharts.com - Esports teams and events stats: Dota 2, LoL, CS:GO Learn how to develop and engage employees to create an exceptional workplace and boost your business outcomes. This has been a growing trend throughout the league in recent years, with many hardcore football fans feeling as if they can no longer afford to attend games. You can only download this statistic as a Premium user. Sign up to receive essential insights on the thoughts and feelings of people in more than 140 countries. Additionally, 58% of male Gen Zers said they were sports fans, as opposed to 75% of all adult men. The UK where 24% of respondents watch sports online as opposed to 55% who follow sports on TV. Discusses how the landscape of viewing sports has changed forever with the technology boom, allowing viewers to watch live sports from almost anywhere. In the modern world, there are many ways to watch a game. Studies by North American intelligence company Morning Consult have shown that approximately 53% of Gen Zers identified as sports fans, as opposed to 69% of millennials, and 63% of all adults. A record-high 69% of Americans now say gambling is morally acceptable -- further evidence that the shift toward more liberal views on social issues continues. In Germany, athletics also reign supreme, with 45% of Olympic fans following the sport. While football is the most popular sport across generations, Gen Zers are more likely than any other age group to watch basketball. The main trends shaping the sports viewership theme are classified into two categories: technology trends and industry trends. We understand that and can customize the report basis your exact research requirements pertaining to market insights, innovation insights, strategy and planning, and competitive intelligence. The price of enjoying a live game has often been cited as one of the primary reasons why some fans choose not to go. Activate. Last modified on August 11th, 2022 at 7:14 am. Fields marked with an asterisk (*) are required. Sports Viewership: Streaming v. Cable. The most-watched TV show in the United States in the 2019-2020 season was NFL Sunday Night Football on NBC and, during the same year, the NBA finals were watched by an average of 7.5 million. Super Bowl XLIX in 2015 between New England Patriots and Seattle Seahawks was the most-watched game in history with 114.4 million viewers tuning in. Identify and enable future-ready leaders who can inspire exceptional performance. Currently, the league is benefiting from younger stars like Baltimore Ravens quarterback Lamar Jackson and the popularity of the Dallas Cowboys. The biggest audience of the season came from the Seattle Sounders 2-1 win over Atlanta United 462,000 viewers tuned in for the action. Sky Sports' English Premier League viewership was up by 21% in 2019. data than referenced in the text. It is believed that many sports fans also do not necessarily grow up as a fan of specific teams or clubs and instead are more inclined to follow specific athletes. Male sports fans are feeling the greatest impact and ultimately spending less time watching TV due to the lack of sports programming. US women's soccer viewership broke records by as much as 300% in 2020. The future, however, looks brighter. Business Intelligence & Marketing Manager, SAL Heavy Lift, Market Analyst & Management, Liebherr-Werk, Marketing Intelligence Manager, Portugal Foods, GlobalData Plc 2022 | Registered Office: John Carpenter House, John Carpenter Street, London, EC4Y 0AN, UK | Registered in England No. Enquire Before Buying YouGov data doesn't, however, indicate an imminent demise of live TV viewership. As a Premium user you get access to the detailed source references and background information about this statistic. Sports are back on the schedule, traditional broadcasters are including more coverage of events, including eSports, and betting is becoming integrated with the viewing experience. Data has been collected from U.S. adults on a daily or weekly basis, dependent upon topic, since March 10, 2020. DAZN, on the other hand, recently bought the exclusive broadcasting rights for the Brazilian Blast Premier League (engaging in Counter-Strike) as well as rights to show EPL matches in Canada, Spain and Japan. Sports viewership trends meanwhile point to a shift to eSports, which is hardly surprising given the current global climate. The number of fans who watched more than five hours of football games on the telly remained the same before and after the coronavirus pandemic11%. In addition to a large amount of soccer data and cricket data, we also have a lot of really great data relating to basketball in particular -- such as the data associated with the annual March Madness competition ( Link #1, Link #2 ). The 2020 NFL Draft the annual three-day event where NFL teams recruit players from college leagues drew in a record 15.6 million viewers on its first day of broadcast. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Viewership intent among avid fans was similar, but less dramatic. 2023 Asona - WordPress Theme by APALODI. Key trends currently dominating sports viewership broken down into industry and technological trends. A detailed look at the sports viewership value chain, and how different areas of the sector generates revenue and business. This year's U.S. viewership of the World Cup illustrates that the allure of live sports is strong enough . Live sports viewing in the U.S. 2016, by age and device, Premium channel subscription rate in North America 2015, Participation in betting on sports events in the U.S. 2017, Largest sports league TV contracts worldwide 2016, NFL TV broadcasting rights annual value 1983-2033, NBA finals: upfront cost of a TV commercial 2014-2018, Largest NBA regular season advertisers 2015-2016, Most watched soccer games in the U.S. 2015, Average TV viewership in the U.S. of selected soccer games 2016, Live soccer programming in the U.S. 2015, by network, March madness: cost of a TV commercial 2002-2015, Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. The biggest audience of the season was the. Learn how to discover the data you need to help your organization make better decisions and create meaningful change. Currently, you are using a shared account. Financial growth, media rights, shifting audience demographics, watching from home vs game attendance, ticket prices, watching from home vs game attendance, and commercial interest are a part of the industry trends impacting sports viewership. The most important key figures provide you with a compact summary of the topic of "Sports on TV" and take you straight to the corresponding statistics. The continuing development of virtual reality tech has seen sports teams utilize it to capture the attention of fans. The FIFA World Cup3.3 billion viewers. All that remains is for these trends to boost viewing numbers. Currency Conversion is for Indicative purpose only. September 10, 2020 at 1:56 pm ET. Fluent is uniquely positioned to ask consumers, especially sports fanatics, about sports and entertainment consumption during this time of change and in a post-COVID-19 world. Fluent Pulse reflects a daily online survey collected across Fluents portfolio of owned & operated websites. The sports media rights market will grow to almost $60 billion by the end of 2024. The annual bicycle competition attracts massive audiences every year, bringing in 150 million viewers in Europe alone in 2021. Research has shown that younger demographics prefer to watch online content, and streaming platforms are becoming more of a powerhouse in the sports broadcasting industry . * Less than 0.5%; ^ WORDING: What is your favorite sport to follow? As esports viewership grew, so did the number of . 12% of the 18 to 34 and the 45-64 age bracket each, 15% of 35 to 44-year-olds and 8% of 65+. Advertising spending in the U.S. 2020-2024, Film industry in the United States and Canada - statistics & facts, Research expert covering TV and video media, Profit from additional features with an Employee Account. Broadcast in 212 territories to 643 million homes and with a potential TV audience of 4.7 billion people the English Premier League is one of the most popular sports leagues by viewership. Comparatively, between Jan. 6 and Jan. 23, viewers 25-54 in BBO homes accounted for approximately 10% of the non-sports programming on the three networks that carried the divisional and conference championship playoffs. 1996, 2000, 2004 Summer Olympics (3.5 billion) 5. Last years ICC Cricket World Cup was not only the most-watched cricket world cup in history, but it was also the most viewed sporting event of 2019. Sports. Sports viewership statistics from the UK, show that the number of UK football fans who spent one to two hours a week watching matches live on TV reduced from 37% before the pandemic to 26% after COVID-19. Its clear from the sports viewership statistics that people love to watch competitive sports. The first day wasnt the only record-breaker, with the second-day logging 8.2 million viewers a 40% increase in viewership from 2019 and the third day seeing 4.2 million viewers a 32% year-on-year increase. Extended stream stats . An average of 14.9 million people watched a regular season game in the NFL in 2020. Fluent attracts a massive audience across its network of owned media properties. All responses related to this survey are anonymized; only survey responses will be disclosed. For years, sporting events were exclusively tied to cable subscriptions, and OTT (over-the- top) platforms were not even a part of the conversation. Globally, 65% of adults follow sports on TV and only 39% stream sports. Streaming Video Trends: Why and How Consumers Watch. My perfect day involves taking a long ride on my road bike and then coming home, nibbling on some junk carbs, and reading the latest sports news.
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