We reported a few weeks ago that it appeared that Microsoft was set to rebrand its Bing search engine by adding the Microsoft name and logo to the service.. At the time this was merely adding a small Microsoft logo to the search results, but Microsoft is currently A/B testing a much more prominent branding scheme. It was still used on the website for a short time after the 2016 logo was introduced. Microsoft doesn’t go into detail about why it added the company’s name to the Bing brand, other than it reflecting “the continued integration of our search experiences across the Microsoft family.”. BlueTrack Technology | Microsoft Research | Microsoft Student Partners | Microsoft Store (Digital | Retail), AutoTag | Arrow Launcher | Cache | Citizen Next | Clip Layer | Collaborate | Color Binoculars | DealWatcher | Developer Assistant | DevSpace | Email Insights | FindTime | Floatz | Flower Recognition | Hearing AI | HiveOut| Home Team | Hub Keyboard | InstaNote | Invite | Join Conference | Journeys & Notes | Kaizala | Keyboard for Excel | Lost Turtle | Maker.js | Mimicker Alarm | Mouse Without Borders | MyMoustache.net | News Pro | Next Lock Screen | Nova Bacon | Parchi | Personal Shopping Assistant | Photo Story | Picturesque Lock Screen | Plumbago | Project Córdoba | Project Copenhagen | Project Lively | Project Oceana | Project Santorini | Reach Me | Receipt Tracker | SandDance | Script Lab | Send | Sight Sign | SMS Organizer | Snap to Pin | Snip | SNIPP3t | Social Share | Sound Stack | Sprightly | SquadWatch | Student Planner | Tetra Lock Screen | Thinga.Me | Torque | TossUp | Twist | Voice Commander | What Dog | Write Ideas | Word Flow Keyboard | Work Item Studio | Your Weather, Defunct/Discontinued To meet the minimum 4.5:1 contrast ratio for accessibility when the logo is used on a photo background, use a gray logotype on light images and a white logotype on dark images. Use the gray logo on white backgrounds and the white logo on dark backgrounds. The new logo comes as Microsoft says Bing has reached a new plane. After 4 calls to Microsoft support and no solution, I finally did the following which seems to have solved the problem. Control Panel | Essentials | FM Radio | Internet Explorer | Movie Maker | Outlook Express (Other) | Phone Store | Podcasts | Reversi | Zune | Media Player, Current To meet the minimum 4.5:1 contrast ratio for accessibility when the logo is used on a photo background, use a gray logotype on light images and a white logotype on dark images. Español: Actual logotipo de Microsoft Corporation , introducido el 23 de agosto del 2012. However, some users are seeing a new logo which can be seen below. Xbox Game Studios | Reagent Games | Realtime Worlds | Ruffian Games (Now Rockstar Dundee), Spin-off: So, if you go on Bing’s homepage, you can now see the new ‘b’ with a Blue-Green colour scheme somewhat matching from Edge’s older logo. In an unexpected move, Microsoft is now planning to rebrand its Bing search engine to Microsoft Bing. Microsoft Corporate Logo Guidelines. As BING is not my default search engine (Firefox is) I was not impressed. The shift replaces Bing's iconic "B" logo with "Microsoft Bing" branding. The company today announced the name change, and also introduced a new logo for the search engine. Microsoft's Bing search engine is testing a new logo that's influenced by the company's Fluent Design system. Epic Games | Xbox Game Studios | The Coalition | Mediatonic, Halo: Combat Evolved | Halo 2 | Halo 3 | Halo 4 | Halo 5: Guardians | Halo Infinite, Other Bungie1 | BigPark2 | Twisted Pixel Games1 | Lift London2, Defunct Entertainment Branch This site uses cookies to ensure that you have the best experience. Microsoft Edge and Microsoft Teams both use the Microsoft branding, while Surface and Xbox have largely escaped Microsoft’s broader branding efforts so far. Microsoft Updates Bing Logo as Search Service Grows Up ... 800 x 600 jpeg 21kB. Perhaps the new 'b' symbol will eventually take its place, or maybe Microsoft is eventually planning to replace the 'b' with this more generic Microsoft-themed design. Strangely, the new logo doesn't actually appear on Microsoft Bing's homepage (Image credit: Future). Microsoft’s search engine is now being called “Microsoft Bing,” which is using an updated logo. Halo 3: ODST | Halo Reach | Halo: The Master Chief Collection, Mobile games A new logo influenced by Microsoft's Fluent Design language was used for testing throughout 2020, A blue logo appeared on search results was also used. In what appears to be a new split test, Microsoft is trialling a rebranding. Aces Studio | Carbonated Games | Digital Anvil | Ensemble Studios | FASA Studio | Lionhead Studios | Good Science Studio3 | LXP3 | Function Studios3 | State of the Art3, Notes: Bing is the last name of the most awkward character on Friends. After a couple of months of testing, Microsoft made it official and rebranded Bing to Microsoft Bing. A new Bing logo was launched on January 14, 2016, and used in tandem with the previous logo until February 2016. Microsoft While the vast majority of people are likely to still just call it Bing, Microsoft unveiled its shift toward Microsoft Bing in a blog post today . 8 Collaboration with Gamepedia. The 2020 blue logo is also now officially used, replacing the 2016 logo. Bing has a new look and name. It’s not clear if Microsoft will eventually retire the Bing logo in favor of this more Microsoft-centric logo or simply use both in the future. Quickly translate words, phrases, and web pages between English and over 70 languages. On August 1, 2020, this logo appeared for a short time on Bing's website for testing purposes. Fable: Coin Golf | Fable II Pub Games | Fable Fortune, Developers: One more change is coming to Bing. Microsoft Bing. The new name reflects how the search engine integrates with other Microsoft services. Microsoft officially announced the new name, Microsoft Bing, and logo on October 5, 2020. So, if you go on Bing’s homepage, you can now see the new ‘b’ with a Blue-Green colour scheme somewhat matching from Edge’s older logo. Microsoft announced the shift in a blog post that also goes over Microsoft Bing's charity efforts. 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